I totally agree with this article. Email is fine as-is. There’s no need to make it more “interactive” or “engaging” – we have the web for that. Email is one of the last vestige of the open internet that hasn’t been locked down into a walled garden. Please keep it that way.
Google just announced a plan to “modernize” email, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to..
Source: AMP for email is a terrible idea